What is In-Store radio?
In-store radio, is a music service specially created for radio or business. It is radio with a purpose, whether a background music service for a chain of shops, pubs or a hotel TV system.
In Store radio is a subtle but hugely effective way to promote your company to your captive audience in store. Great for use in shops, hotels and even theme parks.
Captivate your customers and motivate your staff, with your very own radio station.
Our in store customers have their own branded service, they choose the music style, the over all feel of the station and leave the rest to us.
We program the music, provide presenters and even create commercials for offers and new products.
Shops, hotels, hospitals, holiday resorts, mobile advertising, podcasts, news packages, PR services.
In Store radio, can be used by almost anyone. You name it, our in store radio service does it.
The Benefits Are Clear
It is a widely known fact that music creates an ambience. It is rare to find an establishment that does not have music playing in the background. Music soothes, music changes moods and the right selection of music and promotional material can promote customer loyalty, staff moral and importantly, boost your sales.
“Its more than just background music, its a sales tool that really works.”
With our professional In Store radio service, you are not just given a generic system. We work with you to create the service that will meet your requirements, demographic and goals 100 percent. Our radio services are bespoke, crafted for you and produced in our state of the art broadcast standard studios.
Technology
Because we take radio seriously, not matter what guise it takes, we only use professional solutions. You won’t find an iPod or a CD player in our services. You get a taylor made station, either streamed to your locations using broadcast standard encoding and decoding equipment, or if you want to take a little more control, a purpose built industrial play-out system as used by the biggest broadcasters in the world.
Cost is on your terms
It doesn’t cost a fortune for your own radio station, but remember this. Music changes peoples moods and when they are happy, they are more receptive to your products or promotions.
Spend a little on radio, earn a lot in return.
What to look out for:
1. Demographic – Your selection of music should reflect your brand and your customer demographic.
2. Selection – Your music service should offer a wide selection of music. remember your staff are listening too and the same songs over and over again is not conducive to good moral… it gets tedious
3. Commercials and Branding – your service should be carrying audio imaging that enforces your own brand. It should also be carrying advertising messages, professionally produced to promote products and services.
In-Store Radio Examples
Supermarket – A great example of in-store radio in a supermarket environment is Co-Op Live, heard in branches of the Co-Op supermarket chain up and down the country. The radio station plays a mixture of music, commercials for products available in-store and presenter led personality programming. Have a listen next time you are shopping and you will hear a great selection of music, specially designed to put you at ease, to entertain staff and of course, to promote products.
Co-Op live lends much of its success to the technology that makes it possible, as a matter of fact, Special Media Projects Director Grant Francis designed the audio delivery capture, transport and delivery system infrastructure.
Hotel Room – Hotel Rooms are a great place for in-store radio. Most, now fitted with an interactive TV system that plays a multitude of television channels, movies and a selection of music. Most however are missing a trick when it comes to radio. It is usual that a hotel will provide national BBC stations for entertainment, however this does little to promote extra services or special offers available in the establishment or elsewhere in the chain.
Our caerfully designed managed hotel radio solution will provide a mixture of music channels, covering your main demographics, while promoting your other services, both locally and across your chain or brand. It is even possible to carry advertising, such as local attractions or branded products available for sale at your bar or reception.
Restaurant – We all know that music sets a mood, and where more appropriate to set a mood than in a restaurant. Rather than a CD player or iPod on shuffle, our managed solutions will provide your establishment with a mix of music that isn’t repetitive and always fresh for your customers and staff. Chosen to suit your demographic, ethos or style from light jazz, classical to 80′s hits.